Data Quality ROI: A Playbook for Business-Driven Data Quality

Turn data quality into a business advantage that delivers measurable results.Poor data quality delays transformation, undermines analytics, and erodes trust in business decisions. Data Quality ROI shows business leaders, data professionals, and executives how to reframe data quality as a strategic asset that fuels revenue growth, risk reduction, and customer satisfaction.Drawing on years of leading data governance and quality programs, author Gaurav Patole introduces a clear, Newton-inspired framework for understanding how data flows, breaks, and improves inside organizations. Through relatable stories and four simple laws, he explains why data quality programs often stall and how to build lasting change.This book goes beyond cleansing and dashboards to focus on ownership, communication, and culture. Readers will discover how to overcome organizational inaction, break down governance silos, and make data quality everyone’s responsibility. Each chapter connects practical steps to real business outcomes, ensuring data quality conversations resonate across both business and technology teams.This book delivers a rare combination of deep expertise and practical frameworks that any organization—regardless of maturity—can use to take control of its data, to adopt a Fit-for-Purpose mindset focused exclusively on the data that drives decisions, revenue, and risk mitigation. Patrick Attallah, Chief Data Officer at NXP SemiconductorsThe core idea in this book—that data quality is fundamentally a communication challenge—is a powerful one. It provides a useful framework for data teams who are struggling to translate their efforts into a language that resonates with business stakeholders and fosters a culture of shared data accountability.Dr. Sebastian Wernicke, Bestselling Author of ‘Data Inspired’, Partner- Oxera ConsultingHaving worked alongside Gaurav through some of the most demanding data transformation programs, I’ve seen his brilliance in action, leading and delivering enterprise-scale data governance and quality initiatives with a level of impact that’s truly unprecedented. This book reflects that same rare mix of vision, depth, and execution. Subeer Sehgal, Head, AI & Data Governance Strategy at FractalThis book that you hold in your hands is a work of leadership that will create clarity and generate energy for data quality as an organization-wide team sport.Karthik Ravindran, GM, Worldwide Data Platforms, Microsoft Corporation Read more